International Link Building with Digital PR for B2B Brands

Link building services we offer have been refined over the past two decades, adapting with an ever-changing SEO landscape. But the fundamentals haven’t changed.

Good quality content that wows readers is more likely to get coverage. This principle dictates how we approach content creation for backlinks.

Our specialists take the time to understand your business, identify trending topics, and then workshop ideas for link bait content. We tap into relationships with leading journalists to ensure we create content that’s likely to engage their readers. This makes it much more likely for your content to then get featured – with a backlink – in high-domain-authority websites.

We help clients build relationships with leading business journalists and bloggers in their sector. This takes time, and requires consistency, but results in long-term partnerships that are beneficial to the brand and the publication.

It starts with establishing your expertise within the niche your business operates in, grows with regular contact and responsiveness, and matures into your brand and thought leaders being sought out by authoritative websites.

Our PR experts can help you by identifying key journalists and bloggers, reaching out to them, and nurturing the relationship. This frees up your time to do more marketing.

Our services are personalised and typically priced to match your link growth objectives. Link building packages and digital PR retainers we offer differ based on your content creation and PR requirements.

Prices can also vary by sector. Certain sectors – such as pharmaceuticals – can be more challenging to build links for than others. Others such as B2B finance and insurance require regulatory and compliance considerations. We take all of this into account when recommending a budget.

It’s important to approach digital PR for link building with a long-term view. We recommend budgeting for at least 6-12 months, to see optimal results.

Keep in mind that Google expects to see consistent link growth, which means you’re better off investing in a campaign that you can maintain over a long period of time rather than paying for short bursts of PR activity.

For brands that trade in multiple countries, our link building services are provided in all major global languages. Whether you’re targeting the business press in Germany or tech writers in the USA, chances are we’ve got the experience and relationships you need to get ahead.

This also means you don’t need to hire a digital PR or find a B2B SEO agency for each market, and can enjoy economies of scale when you launch multi-country PR campaigns!