Advance VisionCareSep 20 2006
Advance VisionCare are a prestigious Harley Street surgery offering laser vision correction. Unlike their competitors they offer highly personalised service and care for patients. This case study describes their rise from relative online obscurity to dominance of the market for quality laser eye treatment.
When Advance VisionCare first approached AccuraCast to provide an online marketing solution, they were a relatively small player in the field of laser eye surgery. Their service was excellent and their patient satisfaction rates were almost unequaled. However, they did not know how they could translate their promise of quality and personalized care into a successful online strategy.
Strategy – Combined SEO & PPC
AccuraCast worked with Advance VisionCare to develop a comprehensive online marketing strategy. The first step was to bring their website up-to-date and reflect the superior quality of their service. Specific landing pages were created for service categories. Each landing page provided customers the opportunity to sign on for a free consultation and answered their most frequently asked questions about laser eye surgery.
The advertising campaign AccuraCast set up for AVC has brought thousands of prospective patients to their website, and has resulted in conversion rates as high as 10% each week. The search engine optimisation campaign has brought even more free clicks to their site.
“We’ve had the busiest few months ever, and AccuraCast have turned our website into a fantastic resource where patients can learn about our services and sign up for a consultation,” says Mr C.T. Pillai, Medical Director of Advance VisionCare, “AccuraCast are extremely fast to respond to any questions we have, they have always been very open about the work they do, and they are very affordable – especially when you consider the fact that their service and results are better than any of the big marketing agencies.”