Google Ads Management

Google Ads (AdWords) is one of the most cost-effective and reliable platforms to grow the number of visitors to your site. Through Google Ads, you can target Internet users searching for your products and services. While it is an exceptional advertising medium, the Google Ads platform is complex, and getting the best out of the system requires skill, experience, and a significant amount of time and resources.

At AccuraCast, we utilise our expertise to set up, optimise and manage your Google Ads campaigns, saving you time, improving results, bringing in more business and sales, reducing costs, and improving the overall ROI of your marketing budget. Our unique combination of our creativity, innovation, and data intelligence ensures that our clients stay ahead of the competition.

We are a Google Partner agency – and we’ve even been featured by Google as one of their success stories:

Google Partner agency case study

Why we’re leaders in Google Ads management

Data intelligence – we have developed a highly effective process of account optimisation and management, supported by large-scale data analysis to deliver solutions that work consistently.

Expertise – we don’t rely on tools to automate everything, but use human expertise and business intelligence to determine the best keyword, bid, and ad strategy for your business.

Innovation – we stay ahead of the curve by always testing and implementing the very latest tools and features of Google Ads, to give your business a competitive edge.

Experience – we have over 14 years of experience managing campaigns of all sizes and complexities.

Breadth of vision – we utilise all the formats available in Google Ads, including display, product ads, promoted video, product and location extensions, sitelinks, and mobile click-to-call features. We blend these to achieve an ideal combination for your business, helping you reach more customers while lowering CPC and improving ROI.

Efficacy – we combine advanced bid strategies with creative copy writing and design to maximise your campaign’s Quality Score, which maximises reach, lowers CPC, and improves ROI.

Time saving – effective campaign management is time consuming and there’s a steep learning curve. Get on with core business while we take care of campaign set up and management.

Proven track record – one of the strengths of PPC is the ability to track result accurately – and we can demonstrate our ability with proven success stories backed by solid facts and figures.

Comprehensive services – we can take care of everything from keyword research to on-going campaign management. Our services cover search, remarketing, display, video, shopping, mobile, Analytics, and more.

Outstanding support – call on our additional support and training services whenever you need them.

Understanding Google Ads

Google’s advertising platform allows advertisers to feature relevant ads at the top and bottom of the search results and on contextually targeted third-party web pages. Google Ads enables you to:

• Advertise to potential customers when they are searching for your products or services
• Reach a wider audience than any other medium – Google ads are seen by 80% of the users on the Internet
• Specifically target Internet users who are most likely to buy your products
• Target customers geographically
• Pay only for customers who click on your advertisements.

Google Ads Campaign Set Up

We take away the hassle of setting up ad campaigns, selecting appropriate keyphrases, setting bid strategies, optimising conversion rates and developing attractive ad creative. Our consultants take care of everything for you.

Advanced data analysis by our specialists gauges user intent, which lets us identify keywords that are likely to convert. Our copy writers create effective ads that attract your target audience, and our experts will advise you on ways to improve visitor retention on your site.

Our services also cover set up and management of video advertising on YouTube, shopping ads via the Google Merchant Centre, and display ads on the Google Content Network.

Campaign Optimisation

Performance of existing campaigns can be improved greatly by using our campaign optimisation services. Our big-data expertise, combined with our flair for creating compelling ads that attract more visitors, will increase your click-through rates, reduce costs per click, and slash your cost per acquisition. The process is elemental, but extremely effective: we review your campaigns, improve ad copy, organise keywords into higher performing groups, trim poorly performing keywords, raise Quality Scores, and elevate your conversion rates; and then we repeat the process to refine results; while at the same time continuing to explore new ways to increase your reach and revenues.

Google Ads Campaign Management

We manage your advertising campaigns to gain better visibility and improve your advertising ROI. Our campaign management services include:

• On-going bid management to find the optimal bid value to maximise return
• CPA, CPC, CPM and CPPc (cost per phone call) bid testing
• Ad copy writing and creative testing to identify the best variant
• On-going placement and keyword research to identify new opportunities
• Improving ad performance with sitelinks, reviews, call outs, phone numbers, prices, images, apps, offers, and location extensions
• Testing new ad formats including media ads, comparison ads and app promotions ads
• Mobile ad management with click-to-download and click-to-call ads
• Measurement and tracking performance

Call us on 0800 019 6813 or email us

Find out how our Google Ads management services could drive more traffic to your website, grow sales and improve campaign ROI.