Statement of Ethics

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AccuraCast commits itself to maintaining the highest standard of professional ethical norms and values for all its work.

We establish standards of conduct that are expected of all our employees and maintain them rigorously. Our values represent the collective conception of what our clients and the greater digital community finds desirable, important and morally proper. Our values also serve as the criteria for evaluating our own personal actions and the actions of others.

As marketers, we recognize that we not only serve our clients’ organisations but also act as stewards of society in creating, facilitating and executing the transactions that are part of the greater economy. In this role, we expect ourselves to embrace the highest professional ethical norms and the ethical values implied by our responsibility toward multiple stakeholders – customers, employees, investors, peers, regulators and the host community.

100% Ethical SEOTM

Our ethos of 100% ethical SEO means that we practice purely “white hat” search engine optimisation. We know how to make Google’s Quality Guidelines work for your business. In the twelve years we have been in business, we have never had a client site banned by the search engines due to the work we’ve done.

We optimise for the long term wins that ensure your business’ longevity, not the short term gains that can get your website into trouble.


Our ethics policy also mandates that we are entirely transparent about how we work. We provide clear, comprehensive reports on all the work we do. We work hard to create a spirit of openness in all our marketing operations. To this end, we communicate clearly with all stakeholders, explain and take appropriate action regarding significant product or service risks, component substitutions or other foreseeable eventualities that could affect customers or their perception of the purchase decision and disclose prices and terms of financing as well as available price deals and adjustments at the start of all projects.