Those who have long been predicting, that mobile advertising is the next big thing, have been right all along. Mobile ad network AdMob has now served over 100 billion ads; and this is by no means the saturation point!
Mobile phone users worldwide have been growing by the minute, and that obviously means that the mobile ad business will continue to grow further.
According to estimates by eMarketer, the total number of mobile users by the end of this year should be 280.8 million and according to comScore, the number of smartphone users should touch 29 million by then.
AdMob has stated that the number of smartphone shipments worldwide is projected to grow by 13%.
eMarketer also estimates that the mobile ad spend in the U.S. alone will increase from $648 in 2008 to $760 in 2009.
One of the main reasons for this growth in mobile ads is the availability of better mobile websites, which have been optimized for use on mobile phones. Thus users find it easier and more interesting to access the net through their mobile phones.
AdMob which was founded in 2006 with just one employee, and has grown to 85 employees in January 2009, has done very well for itself, particularly in the last year due to these changes in the mobile internet experience. Since June 2008 their monthly ad requests has have grown to 8.3 billion.
According to the analytics firm Nielsen, AdMob is now the third largest mobile ad company in the U.S. after Millennial Media and Third Screen Media.
Their mobile ad revenue is expected to go up by 18.1% this year to $1.3 billion.
When these figures are compared to that of newspaper ad revenue which will be down by 18.7% to $35.5 billion, radio ads which will be down by 11.7% to $15.8 billion and TV ads down by 10.1% to $43 billion one can get a true estimate of how well mobile ads are doing.