Search Engine Marketing for MSN and Yahoo!

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Search Engine Marketing for MSN and Yahoo!

Statistics released by comScore show that Yahoo! MSN and Ask Jeeves are definitely forces to reckon with. Each of them had over 40 million searches carried out on them last month, in the US alone:

Top US Search Engines in October 2005

Top US search engines in October 2005
Search engine Audience (thousands)
Google Web Search 75,281
Yahoo! Search 68,031
MSN Search 49,748
Ask Jeeves 43,705
AOL Search 36,092
Yahoo! Local Search 20,270
MySpace Search 8,083
Infospace Search 5,942
LookSmart 4,402
Lycos Network 5,249
Source: comScore Media Metrix

It is still worth it to optimise for MSN and Yahoo!

Google’s market leadership is definitely not a given fact. Yahoo! and MSN Search are hot on the heels of Google, and Microsoft seem to be hell-bent on dethroning Google. Taking that into consideration, and the fact that Yahoo! and MSN’s combined search total is well above that of Google it is a must for all webmasters to optimise their sites for the MSN and Yahoo! search engines too.

Note that search engine optimisation for MSN and Yahoo! is a significantly different process and involves attention to different factors than when optimising for Google.