The proportion of the population now using their phones to browse the internet has risen at an extraordinary rate. In fact, according to Nielsen, Americans now spend more time browsing the web using mobile devices than they do on their desktop computers.
Google Offers is now available as a mobile app for Android phones. The Google Mobile Blog describes this app as an app that will “allow users to discover, buy and redeem their favourite deals on the go.”
Google has confirmed the launch of the Nexus One mobile phone at a press event held at their Mountain View headquarters on 5 January 2010. The phone will be available to buy and use immediately, direct from their website.
It has finally been confirmed that the rumors floating around about Google making their own phone are true.
Google has managed to convince one of the largest electronics retailers in the USA to promote their mobile search application. Best Buy Mobile representatives will now offer their customers the option to get the Google Mobile App installed for free on smartphones that are bought in their retail outlets.
Google’s new keyword tool, currently in beta has a lot of good new features – integration with other tools, filtering options and categorisation – but the best feature is almost un-noticeable: The ability to see stats for mobile searches.
Last week saw Google launch two very social applications for mobile handsets. The first, Latitude, allows users to see where their friends are on a mobile map. The latest release, My Tracks, allows users to share where they have been.
Google Latitude, the latest service from the UK’s favourite brand, was launched this week. Users can find out where their friends and contacts are and can send and receive status messages via their mobile handsets.
Figures released by comScore have revealed that mobile search has grown in leaps and bounds over the last year. Google, expectedly, is the leader in mobile search services and has more than 60% market share in all the countries where the survey was conducted.
In the past users have surely benefited, from the inclusion of directions for public transportation on Google Maps, as it makes it easier for them to travel from place to place, by buses and trains, without the risk of getting lost by getting onto the wrong bus or train. People can also save on the expensive fuel required to use their own cars, and indirectly also reduce traffic jams.
Microsoft is enhancing its mobile advertising platform at long last. An announcement to this effect was made last week, at the online advertising leadership forum, advance08.
Google has just announced some progress on the mobile ad front. They have started displaying banner ads on mobiles. Advertisers who use Googleâ€™s AdWords service will be able to choose between displaying plain text or banner ads to mobile Internet users.
While it has been widely predicted that mobile advertising is set to become big business, there is still a long way to go. Advertisers would be smart to start learning some lessons from other forms of digital media, and start testing their service offerings on consumers who already use advanced mobile handsets.