Frequently asked questions

GEO: Generative AI Optimisation – is the science of improving visibility and relevance on AI-driven platforms like ChatGPT, voice assistants, Google’s AI Overviews and other conversational AI tools.

The process of GEO involves tailoring content, data, and digital strategies with a focus on creating context-rich, natural language content that aligns with how AI models understand and respond to user queries. Structured data, conversational relevance, and user intent are important considerations for GEO.

The way people search for and consume information is rapidly evolving. ChatGPT is one of the top 10 sources of information in the UK (Source: Google Analytics data). 48% of internet users aged 16+ cited “finding information or content” as the most popular reason for using a generative AI tool in the past year (Source: IPSOS).

GEO can help your business leap ahead of the competition as AI-driven search and chat become the dominant way people find information online.

Generative AI Optimisation (GEO) focuses on optimising content and digital strategies for AI-driven platforms like ChatGPT, voice assistants, and other conversational interfaces. This is different from traditional SEO, where the focus is on improving visibility on search engines like Google through keyword placement, meta tags, and backlinks.

GEO works with natural language, structured data, and context-rich content to present information in a format that aligns with how AI models interpret it. It prioritises conversational relevance and user intent, preparing your business to drive traffic and sales from AI recommendations.

We understand the value of building a strong in-house SEO team. Call on our AI SEO training services, to upskill your team and empower them to scale content production for greater visibility on AI-based search engines. 

We help with platform selection, audience targeting and compliance and brand safety.

Identify prompts that should drive branded responses – this is similar to keyword research, but requires a broader understanding of your target audience, their pain points, and typical paths to purchase.

End-to-end setup and optimisation. Performance monitoring, testing, and iteration.

Tracking engagement and conversions. Working with AI-native measurement models.

Deploying a multilingual keyword strategy demands more than just translation (and a lot more than ChatGPT or Google Translate!). Incorrectly translated keyword lists can result in websites going unnoticed, campaigns being wasted, and business opportunities lost.  

It’s essential to target the right keywords in the right languages that will drive local traffic and sales. Our multilingual experts bring a deep understanding of local languages and cultures, combined with an in-depth knowledge of successful multilingual keyword strategies globally. 

It is important to ensure you get your Technical SEO strategy right to ensure all the pages on your website(s) are indexed and ranked appropriately. Whether you are optimising a B2B SaaS scale-up site for multiple new markets, or implementing a cross-border ecommerce store trading in multiple currencies, getting this strategy right is absolutely crucial. 

This is where our technical SEO delivery team excels. Drawing on our decades of experience and vast industry knowledge, we provide the technical SEO skills you need to maximise the effectiveness of your web presence globally. 

Going global often means going local. To localise website content, you need to research local market trends, cultures and customer interests, then create content that is optimised for the audience in that region. This may not be the same content the audience needs in other territories. 

Optimising global content for local audiences can often be very resource-intensive. That’s why partnering with AccuraCast makes sense. By working with our multilingual, multi-territory team, we can help you scale your content optimisation in multiple languages for easier and faster deployment. 

Any successful brand’s website needs high quality editorial links from local sites to improve its chances of ranking higher in search engines. 

In order to boost your domain authority in each of your target markets, AccuraCast’s multilingual link building services can be deployed to gain highly authoritative links from news sites, business blogs, and information portals globally. 
 
With our multilingual link building strategy, you can leverage our extensive SEO experience and expertise, as well as local market knowledge, to give your company a competitive edge. 

If you are looking to add capacity, draw on technical know-how, and upskill your global marketing, content, and PR teams, then our SEO trainning services for in-house teams are for you. 

Working as an extension of your team, AccuraCast can deliver add-on SEO services to enhance your brand’s capabilities. We provide keyword research, localised content optimisation or even digital PR for link building in the languages that your team may not cover, or doesn’t have the capacity for. 

At AccuraCast, we have vast experience of working with fast-scaling brands who want to expand overseas, or speed up expansion that is already underway. Our team has expertise in every stage of global business growth. You can draw on our knowledge to qualify the best new markets and gain a deeper understanding of your global audience to implement a robust organic SEO strategy.  

We can research your competitors, evaluate market-readiness, identify the total available market, and then build your global SEO strategy via our global business SEO consulting services