Search and display advertising for retail

Today’s search and display advertising campaigns rely on advanced marketing technology to identify and target the right people. Working with us, you’ll make sure you’re speaking to the right customers. You’ll even discover new prospects in places you hadn’t imagined.

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Retail & e-commerce brands we work with

Our tech-driven approach and your sector knowledge come together to create ad campaigns that get huge results for your retail business

The retail sector is made up of product niches, each with passionate consumer bases. There’s no one-size-fits-all approach to retail advertising. You need deep insight into your customer and the right tools to reach them with a powerful message.

Our work in e-commerce advertising is opening up millions of new opportunities all around the world, for dynamic startups and multinationals alike. We’ll get your product and sector knowledge working harder than ever to reach new customers and make more sales.

Retail beauty lab

Deeper targeting unlocks unrivalled ad accuracy

People trust a consistent, personalised experience. You can use search, shopping and display advertising to provide that experience and win that trust. Turn fresh new prospects into vocal advocates for your brand by speaking in a voice that they recognise, like, and act on.

We’ll help you dive deep into the product category and keyword themes your ad campaigns target. With that focused, granular approach we can get creative together to develop messaging that delights customers and gets the right response.

Open up new audiences with machine learning

Think of how your retail business could perform with dynamic ads adapting themselves in real time. AI technology uses demographic and behavioural data to identify whole new audiences who need what you’re selling. Meanwhile, our budget optimisation AI works in the background to maximise your ROI and give customers an effortless shopping experience.

TrueView for Shopping creates interactive videos on YouTube starring your products, while programmatic advertising optimises where you reach new audiences. We’ll help you create and execute a comprehensive, data-driven marketing plan.

AccuraCast have represented our brand remarkably well to a new audience of Sports fans in key European markets, and they have produced some great results.

Conrad Edkins - Fanatics

Using the latest technology to automate your campaigns

Your ad campaigns could take up less of your time, cost you less, and achieve much better results. Custom automation gives you an unfair advantage over the competition thanks to machine learning. Over time, we’ll help refine your ad campaigns using performance data to boost their effectiveness and drive more sales.

Today’s marketing technology can optimise everything, from keyword targeting and audience profiles to creative concepts. Using the major platforms’ APIs, we’ve developed highly personalised ad campaigns that get results all over the world.

Optimising your business against the competition

Your Google Shopping ads, and Shopping feeds can be made more efficient than ever. Our comparison shopping service (CSS) cuts your cost per click by 20%, ensuring you never pay more than your competitors to get your products seen.

Using our powerful technology, you can bridge the gap between digital and physical stores. Local inventory ads can show customers in-store stock near them; every touchpoint becomes a valuable source of data with clear context to make it as useful as possible.

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