Frequently asked questions
Reddit Ad Specs
People go to Reddit for information, which has made it the number one platform for product conversations. Reddit communities cover endless topics, offering wide-ranging advertising opportunities.
Why should you advertise on Reddit?
Reddit gives you access to real, engaged communities (subreddits) rather than just broad audiences. According to Reddit, over half a billion users are active on the platform each month.
Ads on Reddit behave like posts, meaning users can comment, upvote/downvote, and treat them like part of their feed. That means your creative and message need to feel more native.
What are the main ad formats on Reddit?
Image Ads: Static image with text headline/link.
Video Ads: For catching attention, especially if you have something dynamic or product demo-like.
Carousel Ads: Multiple images or videos in one swipeable ad so you can tell more of a story or show multiple products.
Free-Form Ads: Longer text plus images/GIFs/videos, more like a deep post than a typical ad. Good for when you want to explain or engage.
Conversation Placements: These show up in comment threads/discussions. More niche but very Reddit-native.
What are Reddit's ad specs?
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