Skip to main content
Industry Trends

Apple’s Siri Could Upset Google’s Cart

By June 23, 2011July 30th, 2023No Comments

Apple is expected to release the latest version of their mobile handset, the iPhone 5 soon, and it is believed that they will introduce some new features with it. Of particular note, is the fact that they are expected to add voice recognition services to this handset.

Apple acquired a feature called ‘Siri’ from voice recognition software provider, Nuance, last year. Siri is personal assistance software, with the added benefit of voice control.

Siri will function like a mobile search engine, and will take oral instructions from the user, through voice recognition technology.

When a voice command is issued to the iPhone 5, it will reportedly go through services such as Yelp, OpenTable and others to provide the required information or service to the user.

While voice recognition services and voice activated search have been around for some time, Siri will be the first mobile search service that can do more than just deliver search results. That in itself, could give search giant Google sleepless nights – this innovation by Apple could mean a considerable setback to their business.

It is, of course, a known fact that so far, voice-recognition-based services have faced several problems, such as distortion caused due to background noise and inability to handle even slight changes in voice modulation. However, it is bound to be only a matter of time before such obstacles are overcome. If Google intends to keep their place in the mobile search market, it would be essential for them to start working on this matter at the earliest.