Current TV’s tagline is “The TV Network Created By The People Who Watch It”. As taglines go, this one is pretty effective as it sums up, in just 10 words what Current TV is all about. For those that don’t get what that means, it doesn’t matter, as the channel is targetted at the Web 2.0 generation of 18-34 year olds, who live and breathe YouTube and know all about user generated content.
Al Gore’s new creation launched yesterday on Sky TV and Virgin Media. Programming for the channel is made up of various branded “pods” of three to eight minutes in length designed to be “snacked on”. If this seems vaguely familiar to the style of programming first made popular by MTV, that’s because it is!
What makes this channel interesting to Search Marketing Agencies is the fact that Current TV has partnered with Google to air a three-minute news bulletin every hour based on what Google users are looking for.