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Industry Trends

Broadcasting Live On YouTube

By April 12, 2011July 30th, 2023No Comments

The popularity of the video sharing site YouTube has been growing by leaps and bounds, and they now have over 2 billion views per day. In order to cash in on this growing popularity, Google has decided to start streaming live events on the site, like other regular broadcasting channels.

They had tries this feature last year during the Indian Premier League cricket matches, and they will now go ahead with this service on a regular basis.

An announcement on the site says, “Today, we’ll also start gradually rolling out our live streaming beta platform, which will allow certain YouTube partners with accounts in good standing to stream live content on YouTube. The goal is to provide thousands of partners with the capability to live stream from their channels in the months ahead. In order to ensure a great live stream viewing experience, we’ll roll this offering out incrementally over time.”


They will start with a live relay of ‘The DigiTour’ which will be running for 6 weeks across various cities in America.

YouTube partners, in the cities where the concerts will be held, will be able to make the most of this opportunity by reaching out to a large audience during this event as also during all future live events.