+44 (0)800 019 6813

Wimbledon Rematch Live Launch

Wimbledon Rematch Live Launch

Wimbledon teamed up with Rematch Live – a new theatre brand putting on live, immersive experiences of classic sporting moments – for a one-of-a-kind event recreating the 1980 Wimbledon Championship final between Bjorn Borg and John McEnroe.

The biggest challenge was building awareness and commitment from consumers to buy tickets for an event type that had never been done before.

Strategy

The strategy was initially audience-led, but success was ultimately driven by the creative messaging and formats (plus, a little out-of-the-box thinking). We looked to target a younger audience who were tennis fans, but also enthusiasts for 1980s vintage fashion and culture and general “experience seekers” around the London area. As the campaign progressed, we iterated creative messaging, content formats and lengths to tell a story about the event, and build up the hype for a once-in-a-lifetime experience.

Marketing channels

Facebook was the primary channel used to generate awareness for this campaign initially. YouTube was used for this campaign to gain awareness, using interesting video content to attract the audience. We also used Google Search and Google Display for conversion-related searches.

Wimbledon Rematch Live poster

Results:

Wimbledon Rematch saw great success, considering this was the first event of its kind

  • Reached over 1 million users for the awareness campaign
  • Over 45,000 engagement points
  • Over 140k video views
  • Thousands of attendees for the first-ever event of its kind