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Wimbledon teamed up with Rematch Live for a one-of-a-kind event recreating the 1980 Wimbledon Championship final.
Rematch Live – a new theatre brand putting on live, immersive experiences of classic sporting moments – recreated the 1980 Wimbledon Championship final between Bjorn Borg and John McEnroe.
The biggest challenge was building awareness and commitment from consumers to buy tickets for an event type that had never been done before.
Out of the box thinking
The strategy was initially audience-led, but success was ultimately driven by the creative messaging and formats (plus, a little out-of-the-box thinking). We looked to target a younger audience who were tennis fans, but also enthusiasts for 1980s vintage fashion and culture and general “experience seekers” around the London area.
Tested creative formats & messages
Story telling used to build excitement
Users reached with the awareness campaign
Video views by audiences new to Wimbledon
Social media engagement points
Attended the first-ever event of its kind