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The Real Top 100 Digital Agencies?

The Real Top 100 Digital Agencies?

TrophyIn 2013, Econsultancy ranked the top 100 digital agencies, based on income. We compared these rankings to Google’s own ranking of the top digital agencies for UK searchers. The degree of overlap was shocking, to say the least.

Only 3 of the top 100 earning agencies were considered worthy of being ranked in the top 20 (first two pages) on Google’s search results for the term “digital marketing agency”.

To give Google its due, we decided to check further, and broadened our search to cover more search terms that fall under the umbrella of digital marketing. These were the results:

Search QueryNumber of Real Top 100 UK Digital Agencies that Rank in Google’s Top 20
digital marketing agency3
seo agency1
search engine marketing agency5
online advertising agency3
social media agency2

The search term that fared the best was “search engine marketing agency”, with 5 out of the top 20 sites listed actually ranking in the real world top 100.

So why is there such a vast difference between the real world and Google’s search results, especially in the field of digital marketing?

While it’s nice of Google to try and level the playing field for smaller agencies, is this necessarily what is happening here? Or are we just seeing yet another case of a bunch of people gaming the algorithm to come out on top?

One could make the argument that income isn’t a good indicator of the best agencies. But then should it really be so drastically ignored?

Share your thoughts here

The full list of top 100 digital agencies, as ranked by Econsultancy, along with their presence on Google’s organic search rankings is shown below:

Google Position for Keywords*
RankAgencyIncomeDigitalSEOSEMAdvertisingSMM
1SapientNitro132,118,020
2LBi58,000,000
3AKQA48,705,732
4Engine40,167,660
5BAE Systems Detica34,979,784
6Salmon32,716,000
7Deloitte Digital27,000,000
8iProspect25,400,000
9RAPP23,607,052
10Wunderman Network UK23,000,000
11M&C Saatchi22,900,000
12iris Worldwide22,200,000
13CACI21,783,000
14Razorfish UK21,033,000
15GSI Marketing Solutions20,200,000
16Javelin Group20,000,000
17Endava UK19,500,000
18Dare18,900,000
19MRM Meteorite18,312,000
20Havas EHS17,145,630
21Tullo Marshall Warren17,113,320
22Amaze17,022,000
23R/GA London16,000,000
24VCCP14,872,000
25Grass Roots Group UK14,500,000
26Proximity London12,162,152
27POSSIBLE11,800,000
28Reading Room10,385,552
29HeathWallace9,750,000
30Greenlight9,600,00091
31TH_NK9,563,400
32Stickyeyes9,189,230
33Leo Burnett Group9,000,000
34Profero8,999,000
35Realise8,831,438
36Zone8,795,000
37iCrossing8,302,4017619
38Haymarket Network8,008,640
39Jam8,000,000
40Tangent Snowball7,538,847
41Investis7,400,000
42Axonn Media Limited7,391,720
43ais London7,300,000
44The BIO Agency7,100,0002
45The Big Group7,090,000
46Edelman Digital7,000,000
47VML London6,924,000
48Cognifide6,900,000
49Valtech6,817,577
50CDS Digital6,636,945
51Technophobia Ltd6,610,000
52Karmarama6,581,969
53Ayima6,500,00013
54Epiphany6,217,1874
55Equator6,200,000
56Group FMG6,150,000
571000heads6,150,000
58The Group6,080,809
59G2 Joshua6,011,625
60Volume6,001,000
61Summit Media5,900,000
62gyro5,891,000
63WCRS5,827,7928
64twentysix5,718,000
65Click Consult5,600,000
65Jellyfish5,600,000121910
67Metia5,589,000
68Rippleffect5,583,584
69Agency Republic5,306,708
70POKE5,221,886
71Foolproof5,200,000
72Latitude Digital Marketing5,082,000
73Hugo & Cat5,053,000
74Weapon75,000,000
75Precedent4,851,000
76Indicia4,724,735
77Elvis4,600,000
78AIA Worldwide4,494,226
79CMW4,420,000
80MSL Group UK4,386,774
81The Real Adventure4,380,000
82Code Computerlove4,305,000
83TBG4,300,000
84Rufus Leonard4,292,000
85Add People4,265,000
86Freestyle Interactive4,242,725
87Holler4,200,909
88Tempero4,200,00012
89Search Laboratory4,188,02914
90Abacus e-Media4,032,284
91Redweb3,899,619
92Fresh Egg3,850,000
93Huge3,800,000
93Grey London3,800,000
95Five by Five3,747,000
96e33,720,000
97equimedia3,700,000
98Mediaworks Online Marketing3,500,000
99Brass3,477,000
100Pancentric Digital3,351,000

* Google rankings were analysed for the top 20 listings returned on each of the following search queries, which are similarly listed as column headings in the table above: digital marketing agency, seo agency, search engine marketing agency, online advertising agency and social media ageancy.