Roxio

May 28 2010

Roxio, developer of popular CD burning software Easy CD Creator and Toast, use our cutting-edge search and display advertising services to sell their products online to businesses and consumers in France, Germany, Spain, Netherlands, Italy, Sweden and Denmark.

Service Provided

• Multilingual keyword research
• Google AdWords campaign setup
• Bid management
• Remarketing
• Video advertising
• Enhanced YouTube channel creation
• Display advertising

Results

To date, our campaigns have delivered over 500 Million brand impressions for Roxio and millions of visitors to their site. Online sales of their products regularly outpace all other channels.

We continue to test new advertising options such as remarketing, interest-based targeting and promoted video ads, delivering ever-increasing returns on investment.