Google announced yesterday that they have signed an agreement to acquire the mobile display advertising company AdMob.
AdMob is based in Silicon Valley and was founded by Omar Hamoui in 2006.
Google has agreed to pay $750 million for this acquisition which will help them to improve their mobile advertising technology. So far Google has been concentrating on Mobile search ads, while AdMob’s specialty is mobile display ads and in-application ads.
Besides helping improve Google’s technology, this deal is sure to bring cheer to publishers of mobile websites and applications as it will provide them with better tools for monetization, thus helping them to offer better services to their users.
It will also help advertisers to reach out to their audiences on the mobile web by providing them with more relevant ads through engaging formats.
Eventually these changes are good for the user, who will receive better mobile content, information and ads which will be useful to him for free or through low-cost mobile apps.
In other words this deal is a win-win situation for all concerned and will be good for the future of the mobile web which has already been gaining in importance in the recent past.