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Industry Trends

Google Chrome Loads Instant Pages

By August 3, 2011July 30th, 2023No Comments

During an Inside Search event in June 2011, Google had announced that they would be launching Instant Pages. They have now launched this new service.

Instant Pages will be available by default in the latest stable version of Google Chrome. This feature will help users to save precious time by loading the pages they are searching for faster than before. In fact, as the name of the service suggests, the page will open almost instantly.

When a person conducting a search clicks on the topmost result, if that result has been determined to be the most likely one to be clicked by the searcher, Google will ensure that the page will open almost immediately when clicked.

This will be possible through pre-rendering technology available in the latest version of Chrome.

Only when it is almost certain that a user will click on the first search result, will Instant Pages start to load that result even before the user clicks on it. In cases where the first result on the Google search results page is not an obvious choice, Google will conserve computing power and let the page load in its natural time as and when the user clicks on it.

Navigational queries and brand-related searches are likely to benefit from this speed improvement most of all, as they are the sort of queries where searchers tend to click on the topmost organic result.

This should give Chrome an edge over other browsers, as users are always impatient for their pages to open, and when they’re performing a navigational query, reducing the time to reach their destination could have a significant net positive impact as it would make the act of searching akin to or even faster than typing the website address directly into the URL / search bar on Chrome.