Research company Millward Brown has released its list of the 100 most valuable brands in the world and according to them Apple is now more valuable than Google.
For the past four years, the top place in the Brandz 100 list was held by Google, but this time they have been toppled over. Apple’s iPhone has been doing very well and is indeed very popular but this change in valuation is largely being attributed to the iPad.
Apple has increased its valuation by $137 billion or 859% since 2006, when the Brandz Top 100 list was first introduced. Since last year, Apple has increased its valuation by $153 billion or 84%.
Google has fallen to spot number 2 and has also lost 2% in terms of valuation, in spite of the fact that their Android OS is doing quite well.
Popular social network Facebook has also entered the top 100 list for the first time this year and is placed at number 35 with a valuation of $19.1 billion.
Amazon has shown the greatest rise in position from number 46 last year to 14 this year, with a valuation of $37.6 billion.
Technology based companies held 6 out of the top 10 spots in the list. These were Apple, Google, IBM, Microsoft, AT&T and China Mobile.
Among the losers in this year’s ranking were Nokia, which has fallen 38 places and is now ranked 81, and Nintendo, which has fallen 47 places and now ranks 79 in the list.
The Brandz index uses various parameters to judge the top 100 brands in the market. These include brand equity surveys and financial data from analyst reports. The future growth potential of the brand as well as the bond it has with users is taken into consideration.