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Google Launches +1 Button. Webmasters React: “Meh!”

By June 3, 2011July 30th, 2023No Comments

Google has once again tried to break into the social market, this time by launching the much talked-about +1 button. Not quite surprisingly, the launch was devoid of the usual fanfare accompanying a Google product launch and the results so far might give a clue why.

The +1 button allows users to share stories and articles with their network of friends. In functionality, this is similar to the ‘Like’ button from Facebook and is a significant step towards the concept of social search by Google.


When a user clicks the +1 button the user’s network – as defined by the friends on their Google Account – will be notified about it.

Sites that are interested in making use of this new facility can set it up by visiting Google’s +1 button code generator page. The button can be set up in a choice of four sizes ranging from 15 pixels to 60 pixels. Users have the option to include a counter that can indicate the number of +1s a particular page has received. The feature is currently available in 44 languages.

Generate a +1 button for your site

Although it might be too early to judge, one cannot help wondering how successful this new service will be. As of now, not too many sites have jumped to add this function to their sites.

Some of the popular sites to have already included it are TechCrunch, Huffington Post, Search Engine Watch and Search Engine Land – all search industry and tech veterans.

However, most of the really popular blogs and websites have not yet added this service. Sites such as Business Insider, Perez Hilton and TMZ have all chosen to wait and watch whether users will pick up on this new service or if it will flop like Google’s other ventures into the social space.

Sites such as YouTube, Blogger, Google Product Search and the Android Market are expected to add +1 shortly. These are Google-owned properties, though. Out of the top 10 most popular blogs, only 3 have added the +1 button conspicuously on their pages:

Huffington PostYes

Added Google +1
BusinessInsider No
Engadget No
Perez Hilton No
Gizmodo No
Mashable Yes
TechCrunch Yes
Gawker No
Lifehacker No

Success of the +1 button will be determined largely by the general public’s adoption of this feature. If Google’s history with social networking is anything to go by, few will be holding their breath for this one!