Mobile payments have become the hottest topic of the month. Orange first announced their offering in the UK. Google followed suit with the announcement of a partnership with Mastercard and now another announcement about the launch of In-app Billing for the Android market.
Android developers will now be able to publish their apps on the Android market with the ability for users to purchase them directly when they wish to do so.
While this facility will give users the ability to try-and-buy the app and also get upgrades when required, developers will be able to better monetise their apps.
A good number of apps are already available with the In-app Billing facility. Some of them are Tap Tap Revenge by Disney Mobile, Comics by Comixology and WSOP3 by Glu Mobile.
Google had first announced this In-app Billing facility in January at the Inside Mobile conference in San Francisco and had allowed users to start developing and testing these apps. To begin with, developers will have to fill out a detailed documentation form and will then be provided with a sample app to demonstrate how the feature works.
It will be imperative for users to follow the prescribed security guidelines, in order to prevent the inadvertent purchase of unwanted apps and also to prevent misuse of the facility by miscreants, as this could result in excess billing.
In-app purchasing facilities have been available through Apple’s App Store and Blackberry’s App World for quite some time now.