Google leads the pack once again this month, as the most popular website in both France and the UK. ComScore’s latest report tracked the top Internet properties visited by Internet users in the UK and France during the month of August 2007. There are no surprises in the top 10 either side of the channel. Facebook, though, is rising in popularity very quickly in the UK and might become one of the top 10 visited sites very soon.
28.3 million UK visitors used at least one Google property, making it the most popular site, beating Microsoft’s 26.7 million visitors. Each of these companies reached a phenomenal 80+ per cent of the country’s online population. Yahoo! did not beat eBay to the third position, in spite of a 2.4 per cent fall in eBay’s visitor numbers.
The top ten websites in the UK can be seen in the chart below:
Facebook was the fastest growing site in the United Kingdom, with total visitors to the site rising from 7.6 million to 8.9 million in just one month. The 18 per cent growth rate is not a one-off occurrence. The social networking site has continuously risen in popularity since February of this year, making it an attractive acquisition target for Microsoft and Google.
Other sectors that fared well in the UK included online TV and shopping comparison, with sites from both sectors demonstrating double-digit growth percentages. BSkyB and News International both grew over 10% in August, with total visitor numbers well beyond the 5 million mark. In France on the other hand, the greatest percentage growth in visitor numbers came predominantly from travel sites. The fastest growing site, though, was an automotive trading site, LaCentrale.fr.
The top ten websites in France can be seen in the chart below:
Interestingly, Google reached only 69.5% of the French Internet population, compared to its 89% reach in the UK. The total number of Internet users in France is also still less than that in the UK. Google, Microsoft and France Telecom are the most popular sites here, with Yahoo! trailing at a distant sixth position in overall popularity.
The detailed reports for France and the UK can be read on the comScore website.