Mobile Web Usage Peaks At Night
Mobile Web Usage Peaks At NightJun 29 2010 - Mobile - Farhad Divecha
Opera has recently released a report on trends in mobile Web usage for the month of May 2010. The key metric chosen for the study this time was the peak time during which people access the mobile Web.
To arrive at their findings, Opera analysed a 24-hour period across the top 10 countries, to see how the Opera Mini browser was used.
They found that the top 10 countries were Indonesia, Russia, India, China, Nigeria, Ukraine, South Africa, U.S.A, Vietnam and the U.K. Russia, which was in the top position previously, has now been replaced by Indonesia as the country with the most active mobile Web usage.
What the study has found is that users in all these countries are most likely to access the mobile Web between 8:00 pm and midnight, irrespective of differences in their cultures, location and economies.
They also found that there is no significant difference in the amount of data that is accessed on weekdays and weekends in all these countries.
The other notable point is that in the U.K. users were equally likely to access the mobile Web between 8:00 am and noon, while in the U.S. they are most likely to access the mobile Web between midnight and 4:00 am.
It was also found that in the U.K. and China, daytime (8:00 am to 4:00 pm) usage was likely to be the same as evening (4:00 pm to midnight) usage, while in all other places evening usage was far more likely.
The report shows that the Opera Mini has been used by 61.4 million mobile browsers, which is an increase of 4.2% since April 2010 and 142% since May 2009. The number of page views has also gone up to 28.3 billion in May 2010, which is an increase of 7.7% since April 2010 and 193.8% since May 2009.
The use of the Opera Mini has also gone up in Latin American countries by 194% between May 2009 and May 2010, while the amount of data transferred has gone up by 234% in the same time period.