The updates include:
- Renaming “Orders” to “Ad Groups”
- Easier navigation between ad groups and campaigns
- Bulk editting for keywords
- Adding data sets (keywords, ad groups or campaigns) to Favourites, to enable quick review of high-maintenance keywords or groups
- Enhancements to the campaign import feature
- Ability to download entire campaign data to MS Excel, and
- Full text search from any page – which is something Google could do better in AdWords.