Nokia recently announced that they will expand the Nokia Media Network and will now deal with some of the heavy-weights from the European media industry.
It is estimated that the Nokia Media Network reaches over 100 million customers worldwide, allowing their advertisers to promote products and services to their target audiences on the premium mobile Internet publisher pages, operator partner portals and Nokia services pages that are all part of the network.
Click through rates for ads on the network are touted to be about 10% which is considerably higher than the average click through rate in the industry.
Nokia already has Reuters and Cosmopolitan on-board and some of the new companies that will now be included in the Nokia Media Network are:
- Agence France-Presse, France
- RTL Mobile, Germany
- Cuatro, Spain
- Grupo Prisa – Publisher of El Pais, Spain
- Unidad Editorial _ Publisher of El Mundo, Spain
- CNET, U.K.
- Telegraph Media group, U.K.
- Trinity Mirror, U.K.
- International Herald Tribune, Pan-European
Business Development Manager, of Agence France-Presse, Otman Meriche says, “Agence France-Presse has joined the Nokia Media Network because Nokia has demonstrated leadership in building a global media advertising service. Our advertisers are looking for brand-safe, high performance media, and Nokia’s understanding of the mobile channel is unrivaled.”
The world’s largest handset maker is also pushing advertisements to publishers’ mobile websites by acting as an ad platform, known as Nokia Interactive Solutions. Their services the group provides include mobile banner ads, mobile coupons, mobile websites, location finders and click to call ads.
Nokia seems to be seriously going head-to-head up against Google in their quest to dominate the mobile advertising market. Like Microsoft, they own the lion’s share of the actual medium used to access the Internet. However, Nokia might have the advantage in mobile as there isn’t any established norm and users’ habits are just being formed, unlike on the desktop where users have become creatures of habit and Microsoft’s battle is much more to change user mindsets than to develop a superior product.