After having made it possible for users to share their opinions on search results relating to news and entertainment, Bing is now encouraging users to make the online shopping process more social.
Users can share shopping search results in order to ask for a friend’s opinion while shopping online. The sharing options are visible only on the product reviews page, which can be reached by clicking on the “User Reviews” link on the Shopping search results.
Sharing is enabled through Facebook and Twitter. Users can share the shopping search results by clicking on the Facebook, Twitter or email link and then typing any questions about the product.
Some question the utility of such a feature. Twitter users might not want all their followers to see their shopping-related queries. They might also not appreciate receiving advice and opinions from several of those followers or other advertisers with automated tweets set to respond to such shopping tweets.
Proponents of social search have always used the argument that the ability to get a friend or trusted person’s opinion before buying something would be invaluable. This new feature by Bing makes that argument a reality.
Neither Google nor Yahoo! currently offer users the option to share shopping search results. Microsoft might have yet another winner on their hands… if only more people would actually use Bing’s shopping search!