Facebook Overtaking Orkut In India
Facebook Overtaking Orkut In IndiaJul 19 2010 - Social media - Farhad Divecha
A few days ago, comScore released a report that shows that Facebook is fast catching up with Orkut in India and Brazil.
Orkut which is owned by Google, is way behind Facebook as a social network on a worldwide scale. But in India and Brazil Orkut has so far been the dominant social network.
However, it now looks as if things are about to change in India.
Growth of Orkut v Facebook in India
According to comScore’s findings, in May 2010, Orkut had 19.7 million unique visitors while Facebook had 18 million unique visitors. But the rate at which Facebook has been growing in India is much faster than the rate at which Orkut is growing.
In the previous year, Facebook had only 6.5 million users in India, which means that they have grown by 177%, while Orkut has grown only by 35% in the same time period.
By that yardstick, it is possible that Facebook has already overtaken Orkut by now.
Facebook for their part are leaving no stone unturned to capture the Indian market. They have started operations in India since march this year and the office will be based in Hyderabad.
They are currently on a hiring spree and intend to hire around 500 professionals to work with them.
They have already appointed Kirthiga Reddy as Director of Online Operations and Manoj Varghese as Director of User Operations.