CLIENT
  • UEFA
SECTOR
  • Sports
CHANNELS
  • Facebook
SERVICES USED
  • Paid social

Our innovative Facebook advertising services helped UEFA to drive ticket sales for their European league events.

We used highly targeted advertising using niche audience groups within and outside the brand’s page followers.

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Detailed research on targeting

Audience insights showed us that attendees to Women’s and youth league events tended to be locals, families with children who play football and football enthusiasts who just want to enjoy an evening out.

Adapting to the developments in real-time

After carefully crafting our strategy, we launched highly targeted campaigns on Facebook to build awareness and drive ticket sales for the UEFA European Women’s Under-19 Championship. Campaigns were built dynamically as teams progressed through the finals to reflect the latest matches.

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Tested creative formats & messages

Build excitement around the event

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3.55%

Engagement rate

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5+

Geo-targeted campaigns for specific matches

Millions

People in attendance & watching live

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