Chase Belgrave Facebook Marketing

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Chase Belgrave Facebook Marketing

Chase Belgrave Facebook Marketing

Chase Belgrave is an independent financial advisory based in Zurich Switzerland, dedicated to financial planning services for expats. We help them attract new business online through our digital marketing services.

Marketing Channels

Google search and display campaigns that we created and have managed for the past few years already deliver a steady flow of leads. In order to grow the brand’s reach and attract qualified leads from a whole new audience, we also started advertising on social media a couple of years ago, with a focus on one major network:

  • Facebook

Strategy

Demographic and interest-based audience targeting are great tools available on Facebook to allow advertisers to reach a wide audience. However, Chase Belgrave’s target audience is a lot more specific and needed to be precisely targeted. We devised a social media marketing strategy for Chase Belgrave to drive even more leads and revenue for their expat financial planning services. Features of the strategy included:

  • Behavioural targeting combined with interests and demographics to precisely identify expats in each country
  • Frequent ad creative updates to keep up engagement and avoid audience saturation
  • Lead generation on-platform and on-site with follow-up mechanisms
  • Testing landing pages and calls to action to drive highest conversion rate of users to leads

Results

The results seen from Facebook marketing prove that social media can be used just as effectively as search to drive revenues online from a wider, often new audience:

  • 94.7% increase in leads delivered per quarter, additional to the volumes from Google
  • Cost per lead is 11.8% lower than that on Google
  • In other words, we have almost doubled the volume of qualified leads, while reducing the average cost per lead