To recap on the biggest changes in the last couple of years, businesses have had to navigate problems such as:
- Cookie-less browsing
- Understanding privacy changes
- Acquiring more first-party data
- Migrating from Universal Analytics to Google Analytics 4
- Constant competition and problems upscaling
- Introduction of new ad formats and changes to social platforms such as TikTok, Twitter and Meta
To sufficiently track performance metrics, drive business growth, and stay on top of the competition, sports brands need to start preparing now. If you don’t update your critical marketing processes, your ability to communicate with your customers will be severely hindered.
We’ve created a checklist to see where your business might need support and to offer guidance when it comes to navigating these changes.
