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Industry Trends

Tips For Better Results on The New Yahoo! Platform

By February 2, 2007July 30th, 2023No Comments

According to Yahoo! Search Marketing, in order to take advantage of the new ranking model, users should do the following:

  • Include keywords in the ad
  • Use the excluded keyword feature to optimise Advanced Match keywords
  • Review current bids
  • Set a campaign budget that meets the business’ goals.

Sounds an awful lot like what Google has been telling advertisers to do for the last few years!