Reach your target audience directly on Google AI Overviews, ChatGPT, Gemini, Perplexity, and other generative AI tools. AccuraCast’s advertising services for AI tools place your brand in front of potential customers in the moments that matter.
Why Advertise on Conversational AI?
By 2027, conversational AI tools are expected to account for 52% of search. Consumers are shifting from traditional search engines to AI chat interfaces for information and discovery. This means your current SEO and advertising campaigns will no longer reach all of your audience if you aren’t promoting your business on these new channels.
What Is AI Advertising?
AI advertising is any paid placement within generative AI tools. This can be in the form of ads alongside answers, sponsored answers, promoted follow-up questions and contextual integrations.
AI Advertising Services
Whether you’re building a new brand or exploring new channels to enhance your brand visibility, our expertise positions your business for future success by leveraging best practices and cutting-edge AI advertising tactics for AI search and conversational platforms.
Media Strategy Consulting
We help with platform selection, audience targeting and compliance and brand safety.
Topic Targeting
Identify prompts that should drive branded responses – this is similar to keyword research, but requires a broader understanding of your target audience, their pain points, and typical paths to purchase.
Campaign Management
End-to-end setup and optimisation. Performance monitoring, testing, and iteration.
Analytics & Attribution
Tracking engagement and conversions. Working with AI-native measurement models.
Our team of AI, advertising and adtech experts can help you devise an impactful strategy to grow your brand’s presence on the new frontiers of search.
Benefits of AI Advertising:
- First-mover advantage
- Highly contextual and conversational engagement
- Reach customers at key decision moments
- Get in front of customers earlier in the buying journey
- Explore new advertising formats
- Lower CPCs due to lower competition
- Hyper-relevant contextual targeting
- Trust-transfer from tools your customers rely on
- Advanced data and learning
- Future-proof your strategy.
What makes AccuraCast the right partner for AI advertising?
Platform-agnostic advertising – that delivers immediate results and promotes your brand in an AI-led ecosystem.
Advertising expertise
Over two decades at the forefront of digital advertising for corporations in all sectors, delivering measurable results and keeping costs down.
Trusted by global brands
We are the trusted advertising and adtech partner for leading global brands including TikTok, Meta, Penguin Random House, Club Med and PwC.
Partnering for innovation
Our consultants work as an extension of your team, identifying opportunities and pioneering breakthrough ideas to stay ahead of your competitors.
Comprehensive support
From strategy and media buying through to training and tracking, we support every aspect of AI advertising, and recommend the best channels for your goals.
Featured Advertising Success Stories
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Frequently Asked Questions about AI Advertising
Which platforms support AI ads?
At present, the options for advertising on AI tools are pretty limited, but the space is rapidly evolving. Platforms that currently offer advertising may still require early access via partnerships or restrict promotions to certain geographic regions.
- ChatGPT does not currently offer paid placement within the chat interface, but OpenAI is exploring enterprise integrations and plugins.
- Perplexity offers advertising in the USA in two formats: promoted placements alongside answers, and promoted follow-up questions.
- Google announced ads in AI Overviews at I/O 2025. These are in the form of Shopping Ads as well as new ad formats that will be integrated into AI Mode responses.
- Anthropic allows promotion on Claude via developer tools for enterprise use
- Meta AI used across Messenger, WhatsApp and Instagram.
Watch this space for updates!
What is conversational AI advertising?
Conversational AI advertising refers specifically to promoting brands within AI chat platforms like ChatGPT, Google Gemini, Microsoft Copilot, Perplexity and Claude, among others.
Unlike traditional search advertising, conversational AI advertising doesn’t target individual keywords, but topics and questions that your customers are actively seeking solutions for.
How much does AI advertising cost?
Early adopters of AI advertising benefit from limited competition, elevated engagement owing to novelty of the experience, and higher ROI.
Costs of advertising on AI vary depending on the platform, type of ads, and audience targeted. Additionally, for platforms in the very early stages of testing their ad offering, you may need to factor in development fees and non-standard creative development costs.
How to measure ROI from AI campaigns?
Traffic from AI campaigns can be tracked like any other referral source, using UTM tracking parameters in the URLs.
It is important to recognise the paradigm shift that AI search creates. Brands are already noticing a decline in click volumes with the introduction of AI Overviews. Zero-click searches will increase for users in the discovery phase, and brands need to adapt to this change by measuring visibility and engagement within the AI tools, when available.
What brand and GDPR / privacy considerations should I keep in mind?
AI advertising can be GDPR compliant and respectful of user privacy when done right. Here are a few simple steps you can take to ensure this:
- Any user data shared with the platforms for targeting should be anonymised
- Only share data that you have permission for
- Clearly state what data will be shared, and with whom
- Obtain double opt-in consent from your users
- Check that the AI platforms you’re advertising on adhere to privacy -by-design principles
- If copyright and fair use for AI training is an important consideration for your business, check if the platform and its bots observe robots.txt directives and respect no-training restrictions.
How to increase organic visibility on AI search?
Discover our Generative AI Optimisation (GEO) services, designed to improve your brand’s organic visibility in AI-driven search platforms like ChatGPT, Gemini and Google’s AI Overviews.
