by: About AccuraCast
Webinar: Demand Generation That Actually Works – Strategies for Long-Term Growth
Cut through the noise. Build demand that lasts.
B2B marketing is evolving, and many traditional demand generation tactics are becoming less effective.
With rising ad costs, changing buyer behaviours, and the growing role of AI, businesses need to rethink how they create and capture demand.
We brought together a fantastic panel of keynote speakers who are at the forefront of B2B marketing and demand generation.
These industry experts have hands-on experience leading demand gen strategies, scaling global marketing programmes, and adapting to the latest trends in AI, content, and digital channels.
Their insights provide practical takeaways that you can apply directly to your own marketing strategies.
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What You’ll Learn:
- Moving beyond lead generation: Why gated content and MQL-driven approaches are becoming less effective—and what works better.
- Building a demand generation strategy that converts: How to create demand, engage your audience, and turn interest into pipeline.
- Paid vs. organic: where to focus: With increasing costs on platforms like LinkedIn and Google, how should marketers balance paid and organic efforts?
- Enterprise vs. SMB: different approaches to demand generation: How large enterprises and smaller businesses tackle demand generation, and what lessons can be applied across both.
- AI’s role in demand generation and content strategy: How AI is influencing content marketing, search, and targeting—and what content formats are delivering the best results.
- How marketing roles are changing: As AI reshapes the industry, roles like SEO managers and social media coordinators are evolving into hybrid positions that require AI literacy and strategic thinking.
Who Should Watch?
- B2B marketers, growth leaders, and demand generation professionals who want to stop chasing bad leads and start creating demand that converts.
- Business decision-makers interested in staying competitive in a rapidly evolving digital landscape.
Why You Should Watch
- Actionable insights: Clear guidance on how to transform your demand generation campaigns.
- Expert perspective: Gain valuable knowledge from industry specialists experienced in demand gen.
- Competitive edge: Learn how to harness new technologies and processes to accelerate growth and differentiate your brand.
Our Expert Panel of Speakers
Zsuzsanna Blau
Head of Global Marketing and CVM (Vodafone)
Olga Denisova
CMO (GotPhoto)
Emma Westley
VP Marketing (DCX)
Farhad Divecha
Group CEO (AccuraCast)
Radmila Blazheska
B2B CMO (AccuraCast)
Canberk Beker
Founder (ROASted)
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