Key Strategies for Financial Services Marketers
The fourth annual CMO Handbook focuses on the financial services industry, bringing together industry-leading insights from senior marketing leaders across banking, insurance, wealth management, fintech and insurtech. Designed to be cutting edge and practical, the handbook will provide future-proof guidance to help you to drive sustainable growth in the year ahead.
The 2026 edition of the CMO Handbook explores:
- What changed in 2025?
- Mastering AI and automation
- How to deliver hyper-personalisation responsibly
- Reinventing trust in a digital-first world
- Redefining media, visibility and credibility
- Turning regulation and compliance into a competitive advantage
- Building agility and trust-literate marketing organisations
- Insights from AccuraCast
- Key takeaways from financial services CMOs
Register your interest now, to get the latest edition of our highly sought-after CMO Handbook delivered straight to your inbox as soon as it’s published.
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Paul is CMO of the Financial Services practice at AccuraCast. During a 25 year career at AXA, as Global Brand Director, he undertook a complete transformation of the brand, taking it from an institutional brand to a top 3 global Financial Services brand. He then oversaw the rapid European growth of Huboo. Paul is an expert in brand building and a trained marketer and holds a Chartered Institute of Marketing Diploma.
Farhad is the Group CEO of AccuraCast. With over 20 years of experience in digital, Farhad is one of the leading technical marketing experts in the world. His specialities include digital strategy, international business, product marketing, measurement, marketing with data, technical SEO, and growth analytics.
