The BBC’s trial run broadcasting TV channels on mobile phones, has not been very successful according to some reports. The number of viewers tuning in to watch TV programs on their mobile handsets is not very encouraging.
Microsoft and Facebook have reportedly come to an agreement and signed a deal that will bring Microsoft’s Live Search and Advertising operations to Facebook.
The Superbrands Council, which is a consortium of experts in various fields such as marketing, advertising and media carried out a survey to judge which are the most popular brands in the U.K. They compiled a list of over 1,000 well known brands in the market, and then conducted a survey across 2,200 consumers, to rate these brands.
Google announced changes to their AdWords platform yesterday. A new advanced content network option has been added to all advertiser accounts that allows advertisers to target both keywords and site placements within the same campaign and ad group.
Last week the Google AdWords keyword tool started showing approximate search volumes. AdWords advertisers and everyone else in the world can now see the approximate number of search queries carried out on Google for any keyword.
Google recently announced the availability of a new gadget called the ‘Google Media Server’ or ‘Google Media Player’. The device will enable customers to watch content stored in the computer memory on their television set.