Is Facebook Places More Popular Than Foursquare?

Merchant Circle has recently conducted a study about the popularity of Facebook Places and other sites such as Foursquare and Gowalla among small and medium businesses. (SMBs).

Location based startups such as Foursquare Gowalla and Groupon have been around for a longer time than Facebook Places but are not doing quite as well as Facebook Places.

The study was carried out across a sample of 8,456 SMBs, of which 6,874 answered questions about group buying deals. Only 23% of them had offered a daily deal and over 50% of them (856) had decided not to do so again. The remaining members surveyed had never offered a daily deal in the past.

On the other hand, 32% of members of Merchant Circle, are making use of Facebook Places which was launched only last August, to promote their businesses. Another 12% of members plan to start using Facebook Places soon.

Foursquare, which was being used by 2% members until last year is now being used by 9% but has not seen any growth in the last quarter.

The survey also showed that 72% of SMBs spend less than $5,000 per year on marketing. More than half of them spend less than $2,500 and 34% spend less than $1,000.

Posted in Marketing

Share this page:

Request a quote

Close form
Your details * required fields
* *
* *
*
Project details
 

Thank you, your request has been received and we will respond shortly.

Close form

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this. If you wish to find out more about what we track and how this information is used, please read our Privacy Policy

Close