Russian Online Ad Market Expected To Sky Rocket

Sources at Google believe, that Russia has a vast untapped potential, as an online ad market. They hope to be able to tap that potential in the near future.

In fact Google believes that by 2010, the internet advertising market in Russia alone could touch the $1 billion mark. In 2007, the Russian market was worth $200 million, but Google hopes that this spend will seem insignificant in the next few years.

A Russian executive of Google, Vladmir Dolgov, says that the online advertising market, has captured the imagination of people in Russia, and already 75,000 of Russia’s 3 million registered companies are advertising online. Surely others should follow soon.

While Google continues to compete with and, Russia’s leading search engines and ad networks, and is keen to get more and more searchers on their site, their operations will be controlled from Moscow and St. Petersburg, only, since both are close to the Eastern end of the European union, which makes accessibility to existing operations easier.

Google first entered the Russian market in 2006, with a meager 5 percent of the market share. It now holds over a third of the market according to a report by comScore.

Posted in PPC | Tagged , , , ,

Share this page:

Request a quote

Close form
Your details * required fields
* *
* *
Project details

Thank you, your request has been received and we will respond shortly.

Close form

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this. If you wish to find out more about what we track and how this information is used, please read our Privacy Policy