Google Testing Sponsored Links With Local Maps

31st July 2007

The tech team at Google AdWords are testing a new sponsored link format that combines the regular ad copy with the Google Local expanded results format previously seen only on organic search results.

The screenshots below show the appearance of the new ad format above the organic results and in the right hand column with regular ads.

When asked about the new AdWords ad format, a Google representative replied, “I’ve checked with our product support team and this is a very limited closed beta test. I’ve tried to find the ad on searches on “domino pizza london” but haven’t been able to repeat that search results which indicates this is a limited test.”

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11 Responses to “Google Testing Sponsored Links With Local Maps”

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1. Google prueba nuevos formatos de anuncios : : 1 August 2007 at 8:59 am

   [...] Según la Web accuracast, Google está probando un nuevo formato de anuncios locales para AdWords, donde están incluyendo mapas dentro de los cuadros de los anuncios para saber la ubicación exacta de los negocios y empresas. [...]

2. Karte und Telefonnummer direkt in den lokalen AdWords Anzeigen » Ranking Konzept - SEO News : 1 August 2007 at 9:11 am

   [...] Ausgeklappte AdWords Anzeige Via Google Testing Sponsored Links With Local Maps [...]

3. Google Experiments With New AdWords Ad Format » Unofficial SEO Blog : 1 August 2007 at 10:08 am

   [...] Over at Search Engine Forum Accuracast informs that Google is testing sponsored links with local maps. [...]

4. Google Tests New Local Ads Formats · Articles : 1 August 2007 at 12:02 pm

   [...] AccuraCast reports that Google tests a new format for local AdWords ads that includes the expandable Maps Plus Box. When you click on the link, Google displays the address of the business, a static map and an option to get directions. This is very similar to what you see next to search results associated with local businesses (e.g.: NY spa). [...]

5. Google Maps Plus Sign In Sponsored Results | Seo Alchemist : 1 August 2007 at 3:25 pm

   [...] AccuraCast reports seeing Google UK experimenting by placing a Google Maps expand feature within Google sponsored results. [...]

6. Google Maps Plus Sign In Sponsored Results : 2 August 2007 at 6:37 am

   [...] AccuraCast reports seeing Google UK experimenting by placing a Google Maps “Plus Box” feature within Google sponsored results. [...]

7. Google Testing Maps Plusbox in Sponsored Results : 2 August 2007 at 11:44 am

   [...] AccuraCast has some screen captures of the new Google AdWords PlusBox in play, which shows local data, addresses and telephone information served in the AdWords ad itself. [...]

8. Anonymous : 2 August 2007 at 2:52 pm

   Google test les liens sponsorisés sur les cartes locales…

   Google test une nouvelle fonctionnalité pour ses pubs adsense.
   En effet l’équipe de Google Adwords est en train de tester un nouveau format de liens sponsorisés qui combinent le type normal de publicité déjà utilisé, au résult…

9. HELM, WHM/cPanel, Windows, Linux and SEO Blog » Blog Archive » Google Maps Plus Sign In Sponsored Results : 7 August 2007 at 12:19 am

   [...] AccuraCast reports seeing Google UK experimenting by placing a Google Maps expand feature within Google sponsored results. [...]

10. Google Testing Maps Plusbox in Sponsored Results | Seo Alchemist : 7 August 2007 at 9:58 am

    [...] AccuraCast has some screen captures of the new Google AdWords PlusBox in play, which shows local data, addresses and telephone information served in the AdWords ad itself. [...]

11. Conversational Marketing & The Online Branded Advertising Experience at adsense 无聊的赚钱 : 7 August 2007 at 3:35 pm

    [...] Any form of interactivity or any distribution model that becomes popular can become an ad stream. Google has beta tested making their ads more interactive, creating gadget ads, and allowing users to edit their search results.Yahoo! and Microsoft promote behaviorally targeted ads. Google claims they are against the idea of behavioral targeting, but already use it, displaying ads based on past searches. Both Microsoft and Google have bought in game advertising targeting companies as well. [...]

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