Farhad Divecha
Farhad is the Group CEO of AccuraCast. With over 20 years of experience in digital, Farhad is one of the leading technical marketing experts in the world. His specialities include digital strategy, international business, product marketing, measurement, marketing with data, technical SEO, and growth analytics.
Does Schema Markup Increase Generative Search Visibility?
Optimising websites for generative AI search is the next frontier of SEO,
Navigating the AI Overviews Era: Strategies for Declining Organic Search Traffic and the Rise of Zero-Click SEO
If you’ve seen a steady decline in the traffic referrals from Google
Google Scrapped 3P Cookie Deprecation, But Advertisers Still Need To Prepare
Google announced a major change to their Privacy Sandbox proposal for third-party
The 2024 CMO Handbook – European Expansion
Europe is a lucrative, but unique marketplace. Dozens of languages, markets and
How to Setup LinkedIn Conversions API
LinkedIn Conversions API provides a long-awaited solution to future-proof LinkedIn Ads performance
