Farhad Divecha
Group CEO
Farhad is the Group CEO of AccuraCast. With over 20 years of experience in digital, Farhad is one of the leading technical marketing experts in the world. His specialities include digital strategy, international business, product marketing, measurement, marketing with data, technical SEO, and growth analytics.
Esports Marketing: Strategies for sports brands to generate new revenue streams
Esports transformed online gaming in recent years into a full-on spectator sport,
The International CMO’s Handbook 2023
Despite today’s interconnected world with its low barriers for cross-border trade, international
5 Ways TikTok Boosts Sports Fan Engagement
TikTok is now the fifth largest social network globally, and it’s grabbed
Google’s Guide to Search Ranking Systems
Google recently published a new guide to search ranking systems, which lists
