Ensuring that each content creator really understood the essence of the book was important to get across the message we wanted to deliver. At the same time, we wanted to let them feel free to come up their own creative ideas. For this, each TiKTok creator received a copy of the novel for inspiration, as well as a brief on what was expected from them.
As a result of this guided creative freedom, we received some wonderful, fresh content, ready to be promoted.
This content was used to engage TikTok’s young audience reach, targeting people 18 years and older, focusing on key behaviour categories.
