The enterprise SEO Platform BrightEdge has started a SocialShare Site Analysis which will provide monthly reports about the presence and penetration of social sharing tools across the 10,000 most popular websites in the world.
The first such report provides an analysis of the use of plugins for social networks.
The report shows that Facebook is easily the most popular as far as the number of links to various sites is concerned.
The report compared the data between the month of June 2011 and July2011.
It was found that Facebook is the leader of the pack with links to 47.4 percent of the top 10,000 websites. This includes a direct link to the Facebook homepage. In comparison Twitter has 41.8 percent, YouTube has 16.75 percent, and LinkedIn has 3.7 percent.
The change experienced by these sites in the two consecutive months has been almost negligible. YouTube is the only site which experienced a slight drop in usage from 16.77% to 16.75%.
As far as adoption of social plugins is concerned, the rate is much lower than expected.
Facebook is the number one here too, with four plugin services. They are Facebook Like button (10.8 percent), Facebook Like box (6.1 percent), Facebook Connect (1.9 percent), and Facebook Recommendations (1.2 percent).
The Google +1 button has been doing well for itself, and is currently placed at number two. At 4.5% it is ahead of Twitter which has two services. The Twitter Tweet button (2.1 percent) and the Twitter Follow button (1.3 percent).
Jim Yu CEO of BrightEdge says “Fewer than half the largest sites on the Web offer any kind of social link at all on their front page and these sites represent a massive slice of Internet traffic on any given day. We would expect to see a land grab effort this year as plugins vie for placement on this very valuable Web real estate.”