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Facebook currently creates an profile page for every application created on the network. This can lead to confusion as often businesses create apps just to enhance their main profile pages and then these apps end up having their own stand-alone page. Facebook has recently announced that they will remove all app profile pages on 1st February 2012.

According to the official post on the Facebook Developer blog, they arrived at this decision because it was becoming increasingly difficult to maintain these pages. These app profile pages are automatically generated and similar in appearance to the Facebook pages, but they do differ in features such as Insights, APIs and distribution channels.

Angry Birds Facebook app profile page is empty but still exists to support the app

While all apps have a Facebook profile, most of them do not use this page. This has increasingly become the case as more and more businesses choose to have custom Facebook tabs and welcome pages, which require an app to be created but whose profile page should ideally remain hidden to avoid confusing users.

A banner indicating that these pages are soon to be deleted will now be displayed to admins at the top of their App Profile Pages.

If an admin has an eligible Facebook Page – that is, a Page matching the app name and of the Product/App category – the Likes can be transferred to that page. Once the Likes have been transferred the page administrators will be able continue to publish updates to users from the Facebook page. However, the content of the App Profile Pages will not be transferred. The contents such as photos, posts, insights, will have to be manually downloaded and then uploaded again. All this will have to be done before using the “migrate” button. Once the ‘migrate’ button has been clicked, all data on that page will be deleted.

The migration process can take upto seven days, and it may be several hours thereafter before any activity is seen on the page. If no action is taken before the first of February, the app profile page will be deleted and all its traffic will then be directed to the app.

Facebook will also remove all related graph API object connections on the 1st of March 2012.

New apps will no longer automatically get an app profile page. They will have to create a Facebook page and will be presented the option to do so easily during the app creation process.