The world’s most popular brand is leveraging its popularity by hiring “business referral representatives” to collect data about small businesses throughout the USA and adding them to the Google Local database.
Google will pay these local business referral representatives $2 when a business referral is approved and $8 when the approved business verifies that the information the representative submitted is accurate. The representatives will have to cover their own expenses.
Why Is Google Doing This?
By outsourcing this labour-intensive job function, Google is tapping into its own vast popularity, enabling brand champions and others who just want to make a bit of cash to do just that. This smart plan enables the search engine to reach deep into the heartland of America and get a lot of businesses that don’t normally use the Internet to get listed on Google Local.
What Will The Likely Outcome Be?
The end result of this activity should be the creation of one of the most comprehensive (non-governmental) repositories of local business information, which will include large retailers, hotels and restaurants as well as the hundreds of thousands of mom and pop stores that are often overlooked by online marketers and even directory services.
Information that is so detailed and granular at a local level will be invaluable for Google Mobile, since a large percentage of mobile searches are location specific and Google will be the search engine most geared-up to deal with local search queries.