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Industry Trends

Google Testing TV Search

By March 11, 2010July 30th, 2023One Comment

The Wall Street Journal has reported that Google is testing a new TV search service in conjunction with Dish Network.

According to Jessica Vascellaro of The Wall Street Journal, the new search service will run on set-top boxes and will allow users to search for TV shows and Web content, including YouTube videos.

Dish Network, which is currently the second largest satellite TV provider in the U.S., will allow Google to offer TV searches of a very high quality to its viewers. In return, Google will be able to drive more advertising revenues as subscribers are bound to see its display ads while conducting searches.

The service will make use of some features from Google’s Android Operating System. New set-top boxes will have to be loaded with Google software and Dish Network subscribers will be able to search content and even create their own show line up or playlist using a keyboard.

The service is already being tested by families of Google employees.

Studies have shown that more and more users are interested in viewing online content on their large-screen TV sets. Some companies like Apple, Yahoo! and Microsoft already offer similar services.

One hurdle that Google will have to overcome is that users will need new set-top boxes, and they may not want to spend money on them. Google will have to devise some enticing offers to encourage users to get a new set-top boxes.