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Industry Trends

Microsoft Is Google’s Biggest Competitor In Online Video

By March 23, 2011July 30th, 2023No Comments

A report released by comScore has shown that in the month of February, there have been a lot of changes in the rankings of the top ten of online video sites in the USA.

As expected, Google continues to be the number one site, with a very wide margin. However, they have undergone a slight setback, as the number of unique viewers has gone down from 144.1 million in January to 141.1 million in February. The number of minutes spent online per session has also gone down.

On the other hand, Microsoft has had a very good month as they have risen from ranking seventh in January to ranking second in February. They have also had 48.8 million unique viewers in February which represents an absolute increase of 10.7 million visitors more than they had January.

Yahoo! has retained the third place as before and Facebook is now fourth in the list, in place of Viacom. VEVO, which was second in January, now occupies the fifth place, and Viacom is sixth, in place of Facebook. AOL has now taken Microsoft’s previous position at number seven. Turner Digital has retained the eighth spot in both months. Hulu, which was tenth in January, is now at number nine, and NBC has entered the list at number ten.

The study also shows that 170 million users watched online videos in February in the U.S. at an average of 13.6 hours per viewer and more than 5 billion viewing sessions.

It remains to be seen if the list will remain more or less steady in March or will change drastically again.