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Industry Trends

Social Media More Popular With Teens Than Blogs

By February 8, 2010July 30th, 2023No Comments

A study conducted by the Pew Research Center, has shown that the once popular blogs are now unsurprisingly taking a backseat, while social networks like Facebook are taking centre stage on the Internet.

The survey was answered by 800 teenagers between 12 to 17 years of age and 2,253 young adults between 18 and 29 years of age. This is the section of the population that is a key indicator of future technology trends.

The study reveals that while blogging was a popular activity in 2006, with about 28% of the users indulging in it; in 2009, only 14% of teenagers and 15% of young adults were participating in blogs.

In the past, MySpace, which was then the most popular social network encouraged blogging, but Facebook which has now taken over the number one spot among social networks, advocates the use of short status updates. It has been found that in 2009, only 48% of young adults used MySpace, compared to 73% who used Facebook.

The study also reveals that Twitter has not yet caught the fancy of teenagers like Facebook has managed to do. Only 8% of teenagers use Twitter and the vast majority (66%) of teenagers prefer text messaging.

That social networks are growing, in general, is obvious from the fact that in 2008, about 42% of those surveyed used more than one social network, while in 2009, 52% did so.

Among adults aged 30 or more, only about 40% used social networks in 2009, while blogging activity among them increased marginally from 7% to 11%.