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Industry Trends

Yahoo! Properties trump Google

By February 6, 2007July 30th, 2023No Comments

Hitwise released its monthly search engine rating report for January, and once again put Google at the top with 63.1 percent of U.S. search volume, for both December and January.

Yahoo!’s search volume dropped slightly to 21.4% but they still have a comfortable lead in the overall visitor traffic ratings when traffic volumes to all their properties were combined. Yahoo! mail and the Yahoo! portal get significantly more traffic than Yahoo! search, as was discussed in the article comparing marketishare of Yahoo! v Google properties.

MSN Search finally got a break and gained some market share. Ask and AOL search volumes continued to fall. Click here to view U.S. search engine ratings