UK Local Mobile Search Rankings
29th May 2007
Mobile local search company, m-Spatial, have released rankings of the top 10 locally searched brands and the top 10 mobile local search query categories for the January to April 2007. The numbers show an overall increased awareness among consumers of mobile local search facilities.
Top Ten Local Search Brands (Jan – Apr 2007)
| Rank | Brand | Percent |
|---|---|---|
| 1 | Odeon | 18 |
| 2 | Cineworld | 17 |
| 3 | Tesco | 14 |
| 4 | Domino’s Pizza | 9 |
| 5 | Pizza Hut | 9 |
| 6 | Asda | 8 |
| 7 | Vue | 8 |
| 8 | Premier Travel Inn | 7 |
| 9 | Sainsbury’s | 6 |
| 10 | Halford’s | 5 |
Top Ten Local Search Categories (Jan – Apr 2007)
| Rank | Category | Percent |
|---|---|---|
| 1 | Cinema | 18 |
| 2 | Fast Food | 17 |
| 3 | Drinking | 16 |
| 4 | Taxi | 11 |
| 5 | Supermarkets | 8 |
| 6 | Bed and Breakfast | 7 |
| 7 | Clubbing | 7 |
| 8 | Electricla and Electronics | 6 |
| 9 | Home | 5 |
| 10 | Clothing and Fashion | 5 |
Entertainment, food and drink, not surprisingly, are the leading reasons people search on their mobile phones. The numbers are from data accumulated from m-spatial’s own search index, based on the final chosen result of each individual mobile search by brand. Percentage figures are based on breakdown of searches to top ten brands / categories.
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Latest UK Mobile Search figures from m-spatial : 21 June 2007 at 3:52 pm
[...] Stumbled over some interesting figures released by m-spatial – a leading UK mobile local search platform. [...]
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How to Do Good Mobile SEO « Infomation At A Glance : 10 August 2010 at 7:09 am
[...] and ‘Cineworld’ and the category ‘cinema’ are top of the pops in a survey conducted last year. This behavior is somewhat different from the 2007 desktop search charts from Google, where [...]
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I wonder what the category ‘drinking’ contains, is this just pubs/bars or does it include restuarants?, i see fast food there but no other food establishments. It would be good if they quantify these results.