Sponsored Links On Google Image Search Results

28th November 2008

Google Image Search is now testing Sponsored Links at the top of the results page. The tests are currently being shown only to a handful of users when they are signed in to their Google Accounts.

Back in 2007, Google had announced that they were missing out on as much as $200 million per year because they were not monetising their Image Search product. After that, there was no report of anything being done about this till some users spotted a single Sponsored Links result among the images, as reported on TechCrunch.

Today, though, a full line of three Sponsored Links are showing for most searches carried about by a handful of user accounts that have been selected to participate in the test.

The paid search listings that appear on Image Search results are not the same as those on the Web Search results page. The reason behind the difference in ads delivered is not yet clear. The ad copy of the ads that are common to both is the exact same, which makes one think that Google has some other selection criteria for delivery of these ads.

The presentation of the Sponsored Links above the organic search results here is different from that on the Web Search pages. The 4-line ad format with 3 ads placed side-by-side in the images results looks better than the 2-line format with 3 ads placed one below the other on regular search results as the organic image results are also shown side-by-side rather than one after another.

Why Google hasn’t done this earlier is a question worth asking.

---

Tags: advertising, google, google-adwords, image search, ppc, search-engine-marketing

Add Your Comments

4 Responses to “Sponsored Links On Google Image Search Results”

Follow comments on this post through the RSS 2.0 Feed

Discussion on social networks & blogs

1. Google Testing Multiple Text Ads On Image Search | Kooshy - Sneaky Search Marketing : 2 December 2008 at 6:18 am

   [...] You can see two screen captures of this in action, one at AccuraCast.com and the other at Michael Gray’s blog. [...]

2. Google Image Now Switching to Text Ads Instead Of Image Ads! » PageTraffic SEO Blog : 2 December 2008 at 11:47 am

   [...] Michael Gray and other folks at Accuracast.com noticed that three text ads are now placed in the Google Image search. Earlier, only one banner or image ad was seen in the search results, which was either placed at the top or at the bottom. [...]

3. Adwords oppdatering desember 2008 - Kuttisme.no - En blogg om internettmarkedsføring, webutvikling og webanalyse : 5 December 2008 at 9:57 am

   [...] Accuracast har observert annonser på googles bildesøk. Det er uklart hvorfor google unnlater å ha annonsering på en hel del flater (les eventuelt rapporten fra faberNovel som jeg omteler lenger ned for mer om dette), uansett har Google annonsert at det vil komme annonser både på finans- bilde- og nyhetssøk, det vil sannsynligvis være annen rangering på annonser her enn på hovedsøket, så her kan det være gode muligheter for å få rimelig trafikk for den som lærer seg å utnytte disse plasseringene først. [...]

4. Google Squeezing More Text Ads In Places Like Image Search | semvironment : 24 October 2009 at 3:40 am

   [...] (Screenshot source: AccuraCast) [...]

---

Add Your Comments

Name (required)

Mail (will not be published) (required)

Website

Spam protection: Sum of 1 + 3 ?

Notify me of followup comments via e-mail

Please Note: We do not use nofollow, but we moderate all comments. Your comment will go live once it has been moderated. You do not need to resubmit it.

Avatars are displayed for users logged in via Facebook or can be created on Gravatar.com, and will appear whenever you leave a comment on a Gravatar-enabled blog.

Trackbacks

Trackback URL. (Right-click the link to copy shortcut / link location.)